Marketing and Communication Services

The Vendor is required to provide marketing and communication services to develop and execute communications and outreach plans with measurable objectives, messaging strategies, a tactical execution approach, and proposed quantitative and qualitative measures to assess the effectiveness of the plan.
- Media relations:
•    Develop media content highlighting authority milestones, initiatives, and impacts on at least a quarterly basis, including preparation of news releases, fact sheets, FAQs, infographics, and related materials for distribution to major local media outlets. 
•    Coordinate and collaborate with other government agencies to plan and execute news conferences or other media and interview opportunities. 
•    Prepare key messages, talking points, and provide coaching for authority leadership and staff participating in interviews or public communications.
- E-newsletter:
•    Produce a monthly e-newsletter (via constant contact) to disseminate timely, accurate updates that inform and engage multiple stakeholder groups. 
•    Expand and enhance the distribution list to broaden outreach and engage additional stakeholders and potential partners.
- Website content and management:
•    Develop, write, and maintain updated website content, including graphics, photos, and other digital media that clearly communicates authority activities and accomplishments. 
•    Post updates, ensure accuracy and timeliness, and consistency with authority communication objectives. 
•    Provide technical assistance and design improvements to enhance clarity, accessibility, and overall user experience.
- Social media:
•    Develop social media content, primarily for Instagram, to increase visibility of the authority activities and contributions.
•    Establish and maintain a consistent posting schedule for authority -branded content across designated platforms. 
•    Develop, coordinate, and edit video content, as needed, to support social media and digital outreach. 
•    Implement paid digital campaigns, as appropriate, to extend the reach of selected messages to targeted stakeholder audiences.
- Stakeholder meetings and reports:
•    Provide professional writing, editing, and design services to support the production of materials for authority meetings, presentations, and statutorily required reports.
- Records management:
•    Provide services that support best practices in the organization and maintenance of electronic records to enhance internal efficiency and continuity. 
•    Develop and maintain an accessible archival system capable of supporting timely responses to information requests from legislators, auditors, and other stakeholders, thereby reinforcing transparency and accountability.