Public Information, Communication and Community Engagement Services

The Vendor is required to provide public information, communication, and community engagement services to support district air quality, public health, and community partnership mission.
1. Communications and engagement planning
•    Develop a communications and community engagement plan.
•    Recommend information dissemination strategies.
•    Analyze public interest and awareness.
•    Establish communications KPIs.
2. Earned media relations
•    Prepare and distribute information to news media.
•    Respond to media inquiries.
•    Develop talking points and messaging.
•    Support media coordination during events.
3. Paid advertising
•    Assess potential funding sources for paid advertising (e.g., incentive programs)
•    Evaluate past practices and advantages and ROI to support to other district strategies.
•    Recommend a step-wise approach and corresponding budget.
4. Digital and social media services
•    Recommend platforms, set up accounts, develop content linked to the proposed Comms plan, and provide guidance on channel development appropriate for district size, mission, and staffing capacity.
•    Provide posting schedules and monthly analytics reporting.
5. Community outreach and partnerships
•    Support community meetings, events, ribbon cuttings, etc., including onsite support when warranted.
•    Build partnerships with community and agency stakeholders.
•    Support outreach to local environmental justice (EJ) communities to advance district
•    Provide or facilitate language translation.
•    Develop newsletters and
6. Public alerts and notifications
•    Ensure coordination with county public health when and where warranted.
7. Presentation and staff support
•    Prepare presentations and narrative scripts.
•    Provide communications and media training.