Co-Enrollment Support Services

The Vendor is required to provide co-enrollment support enhanced student outreach, enrollment related communications, and engagement through approved digital and social media channels.
- Services will focus on converting prospective students, incomplete applicants, and admitted applicants into enrolled students for fall 2026.
- Outreach efforts will focus on increasing awareness of the new program, generating applications, and converting students to enrolled status for fall 2026.
- All digital content must comply with university branding standards.
- The state prohibits the use of tiktok by state agencies pursuant to governor’s executive order issued in February 2023; therefore, tiktok may not be used for services associated with this contract.
- Engage targeted students throughout the enrollment cycle using data-informed, motivational digital advertising designed to increase enrollment.
- Approved platforms may include Facebook, Instagram, snapchat, X (formerly Twitter), YouTube, Pinterest, LinkedIn, and the google display network.
- Content placement should align with platforms most used by co-enrollment applicants and prospective students.
- Propose a no-risk, pay-for-enrollment model, under which the university pays only for students who enroll and are reflected in the fall 2026 census (20th class day).