Strategic Planning and Market Analysis Services

The Vendor is required to provide strategic plan that will develop and articulate a mission and core vision, identify and define arts and culture needs for the college and community, and assist in determining programming, structure and resources to propel the organization into the future while balancing financial stability with cultural and artistic goals.
- Market assessment
•    Quantitative community survey
•    Stakeholder interviews 
•    Focus groups
•    Ticketing and attendance data analysis
•    Competitive benchmarking against comparable venues
•    Demographic and psychographic segmentation
•    Leisure activity and entertainment behavior analysis
•    Price sensitivity assessment
•    Brand awareness study
- Strategic vision and alignment
•    Ticket buyers
•    Donors
•    College students and faculty
•    Administrative leadership
•    Staff
•    Community partners
- Programming strategy
•    Defines “anchor” events vs. mission-driven programming
•    Balances earned and contributed revenue
•    Aligns with market demand
•    Balances revenue and non-revenue generating events
•    Identifies partnership opportunities
•    Includes KPI dashboard recommendations
- Organizational structure and resource plan
•    Department structure
•    Staffing levels and competencies
•    Marketing optimization
•    Revenue diversification
•    Grant strategy alignment
•    Operational efficiencies
- Implementation roadmap
•    3–5 year phased implementation timeline
•    Budget implications
•    Risk assessment
•    Change management recommendations
•    Success benchmarks.