Marketing Services

The Vendor is required to provide marketing services for include:
•    Conceptualize, develop, produce, implement, and evaluate a marketing strategy specific to various public health initiatives identified by state grants; 
•    Prepare and place customized print for distribution for the campaign; 
•    Ensure advertising content is consistent with department standards and expectations, including timelines; 
•    Actively and vigorously negotiate discounted display, posting, listing or advertising rates with various media vendors;
•    Provide recommendations for the development and placement of advertising based on market analysis, industry standards, departmental budgets, and consultation with recruitment unit staff; 
•    Conduct research and market analysis to provide information about target audiences and most effective media placement to reach identified audiences; and 
•    Have knowledge of the community and be able to give meaningful consultations as to actions, no action, or taking different action regarding any proposed campaign.

- Budget: $25,000.00 to $75,000.00