Public Relations and Marketing Services

The Vendor is required to provide public relations and marketing services for include:
1. Public relations
•    Press releases: create and disseminate press releases as needed for (but not limited to) launch of programs, events, conferences, workshops, and to help highlight successful outcomes of various department efforts. 
•    Pitching: prepare, negotiate, research, write, coordinate and secure advertorial segments for coverage which includes developing pitches for department priority initiatives and events to major news outlets. 
•    Obtain coverage via news segments, articles, blogs, op-eds commentaries, or other appropriate media placement. 
•    Feature writing: research, write and coordinate feature interviews with high level government officials, stakeholders and partners as needed for events and priorities of relevance to department. 
•    Release interviews features to different media outlets on TV, print, online, etc. 
•    Media preparation and management: preparing and reviewing key talking points for department representatives before scheduled media engagements. 
•    This includes any media training and coaching prior to engagement. 
•    Also coordination and management of photography and videography services with local media and professionals on event day. 
•    Crisis management: manage, handle and provide guidance for any and all issues that may develop with (but not limited to) the media and community.
2. Marketing
•    Social media management and content creation: create a content marketing plan to promote department programs, staff and upcoming events through social media. 
•    This includes highlighting successful outcomes and significant partnerships for department programs, events, and conferences. 
•    The offeror is to work with department on a plan for scheduled content release on a regular basis, and to manage social media accounts at department request.
•    Email marketing: create eblast to promote programs and events as needed. 
•    The offeror to use their own email marketing platform, if necessary, as requested. 
•    Fact sheets and presentations: assist in the review and content creation for presentations and fact sheets. 
•    Marketing assets:
o    Videos and photos assets. 
o    Coordination and content creation of videos and photography as needed and requested by department. 
o    Assets to be used to help market programs and events, and highlight successes of department success stories. 
o    Graphic design needs: conceptualize, develop, design and layout material necessary for any marketing needs in correlation to this scope of work. 
o    Graphic design rights to be owned by department, and may be used in areas for media, website, social media, annual report, fliers, fact sheets, etc.