Public Relations Services

The Vendor is required to provide public relations (PR) services
- Reporting and analytics services on a flat monthly fee:
•    Media coverage monitoring across online, print, broadcast, and social media platforms. 
•    Track and report media coverage, impressions, and PR impact.
•    Provide monthly and quarterly performance reports.
•    Offer insights and recommendations for continuous improvement.
- PR services on a flat monthly fee: 
1. Strategic communications:
•    Develop and execute a comprehensive PR strategy aligned with organizational goals.
•    Provide messaging frameworks and positioning guidance.
•    Support executive communications as needed.
•    Attend regularly scheduled monthly board of director meetings and other meetings upon request.
2. Media relations:
•    Build and maintain relationships with local, regional, and national media.
•    Proactively pitch stories and secure media coverage.
•    Manage press inquiries and coordinate interviews.
•    Assist with media interview training for the spokespersons identified below.
3. Press materials:
•    Draft press releases, media advisories, and key messaging documents.
•    Develop media kits and briefing materials.
4. Event and announcement support:
•    Support press events, media tours, and major announcements.
•    Provide on-site media coordination when required.
5. Crisis communications:
•    Provide counsel and support for issues management and crisis response.
•    Assist in developing communication protocols and response plans.