Marketing, Media, and Advertising Services

The Vendor is required to provide marketing, advertising, media placement, media management, and related services to promote county as a premier destination for tourism, recreation, arts, culture, sports, and economic activity.
- Engage both full-service marketing and media management firms capable of overseeing comprehensive marketing initiatives and specialized vendors with expertise in specific marketing disciplines.
- Requirement:
•    Marketing management and administrative services: marketing planning, media planning, campaign management, vendor coordination, contract administration, invoice management, budget tracking, and project management. 
•    Digital marketing services: digital advertising, PPC, programmatic advertising, retargeting, display ads, geo-fencing, search engine marketing, YouTube, connected TV, streaming, email marketing, video advertising, social media advertising and management, and content development. 
•    Traditional media and advertising services: print, newspaper, magazine, travel publications, radio, television, out-of-home, transit advertising, billboards, collateral production, sponsorships, trade shows, tourism marketing, and influencer marketing. 
•    Creative and content production services: graphic design, video production, photography, copywriting, branding, and campaign creative development. 
•    Media placement and buying services: media planning, media buying, vendor negotiation, placement execution, and proof of performance.