2030 Strategic Plan Services

The Vendor is required to provide to develop a three-year economic development strategy that establishes clear direction, measurable outcomes and long-term positioning for the organization and community.
1. Current position assessment
•    Evaluate business retention and expansion (BRE), business attraction, research and market intelligence, and lead generation effectiveness and benchmark corporation programs and KPIs against peer corporation organizations nationally. 
•    Analyze economic impact performance-based metrics including capital investment, job creation, wage levels, and industry mix and measure return on investment to the city. 
•    Conduct a labor shed analysis including workforce inflow and outflow trends, future talent growth needs and alignment with employer needs, and the benchmark assessment to understand healthy labor shed in a major metroplex. 
•    Evaluate current industry sector composition, competitive positioning within the region, and priority sectors for future targeting and recruitment including emerging and international markets. 
•    Review commercial real estate inventory, development pipeline, and market absorption to identify constraints and opportunities across office, retail, and mixed-use product types. 
•    Benchmark city initiatives focused on corporate innovation, venture capital, and startup ecosystem.
2. Long-term vision and competitive positioning
•    Define what economic success looks like at full residential and commercial build-out, identify markers of “over-success,” and establish monitoring frameworks to detect and manage them.
•    Conduct scenario planning to evaluate long term residential and commercial build out conditions and their implications for economic development. 
•    Develop corridor strategies that achieve balanced office development across the city by establishing 380 as an equal office destination alongside highway 121 as new development comes online. 
•    Propose a comprehensive talent retention, engagement and attraction strategy to support long term workforce stability and resident satisfaction. 
•    The assessment should include a projection of potential impacts of artificial intelligence and immigration trends on the current and future projected workforce needs for city.
3. Three-year strategic plan
•    Develop a three-year strategic plan framework that includes assessment evaluation and long-term vision and competitive positioning in an actionable strategic plan. 
•    Define a shared vision for city success in five to ten years and define clear markers for “over success” as factors that city wishes to avoid. 
•    Develop a roadmap for implementation with timing, deliverables and include resources needed (staff and budget). 
•    Establish clear and measurable organizational goals and key performance indicators with clear and concise objectives to accelerate business retention, expansion, attraction and market intelligence gathering for the three year planning period. 
•    Develop industry targeting recommendations, including priority domestic and international markets. 
•    Build upon existing business retention, expansion, and attraction strategies to support long term economic growth. 
•    Align lead generation, marketing initiatives, and associated metrics to ensure consistency with defined performance objectives.
•    Recommend talent attraction and workforce engagement strategies to reduce regional outflow and support employer growth needs. 
•    Provide guidance to enhance the positioning and marketing of mixed use developments in coordination with public and private partners. 
•    Recommend strategies to support immediate market demand and real estate absorption, new speculative and additional office development while balancing redevelopment. 
•    Define examples of projects or destination developments which city should seek to attract or partner to develop as part of its long-term tourism-economic development strategy which supports the overall strategy and accelerates development of city- and owned properties.