Recovery Marketing Services

The Vendor is required to provide a marketing partner to develop and implement a marketing strategy that promotes agency as open, resilient, and worth visiting, while highlighting the businesses operating within the village and broader recovery efforts.
- Marketing firm’s to Develop and execute a marketing strategy that:  
•    Promotes agency businesses are resilient, open, and vibrant  
•    Drives visitation and engagement with local businesses 
•    Highlights the Village and interim business initiatives 
•    Supports the economic recovery of agency businesses 
- Objectives:
•    Reinforce agency recovery narrative - Position agency as a resilient community that remains an attractive tourism destination. 
•    Support local businesses - Drive awareness, visitation, and engagement with businesses operating within the Pop-Up Village and other recovery initiatives. 
•    Maintain visitor confidence - Address perceptions that agency may be closed or not worth visiting following the wildfire. 
•    Showcase the community - Highlight agency local entrepreneurs, creativity, and recovery efforts. 
- Marketing Strategy
•    Review project context, tourism landscape, and recovery messaging 
•    The municipality has identified preliminary target audiences, including regional and provincial visitors, past visitors to agency, and broader state travel markets.
•    Proponents are expected to validate, refine, and prioritize these audiences as part of the marketing strategy
•    Develop a marketing strategy aligned with project goals 
•    Recommend marketing channels and tactics 
•    Develop messaging and positioning 
•    Provide a campaign plan with timelines and performance indicators
- Implementation
•    Campaign development and execution 
•    Content creation 
•    Digital marketing and advertising 
•    Social media campaigns 
•    Media relations or influencer engagement 
•    Performance tracking and reporting.