Seal, logo and Brand identity System

The Vendor is required to provide to lead a research-driven initiative to develop the city’s official seal, logo, and comprehensive brand identity system.
- Create an authentic and inclusive brand identity that is informed by stakeholder input, community engagement, and best practices in municipal branding.
- Responsible for conducting research and discovery, facilitating stakeholder and community input, developing a strategic brand framework, designing the official seal and logo, and producing comprehensive brand guidelines.
- Requirement:
1. Research and discovery
•    Review existing city communications materials and messaging.
•    Analyze comparable municipalities within city.
•    Conduct stakeholder interviews with city leadership, staff, and community representatives.
•    Conduct surveys, focus groups, or listening sessions to gather community input.
•    Identify key themes, strengths, and differentiators that should inform the city’s brand identity.
2. Brand strategy
•    Develop a clear brand positioning statement.
•    Define messaging pillars and narrative themes.
•    Identify core attributes that represent the city’s identity and character.
•    Evaluate the city’s existing colors (green, white, and black) and determine whether they should remain, be refined or changed based on research findings.
3. Visual identity development
•    Design the city seal.
•    Design a primary logo and supporting logo variations.
•    Develop supporting visual elements that complement the identity system.
•    Present multiple concept directions for review and feedback.
•    Refine the selected concept through revisions based on feedback from city leadership and stakeholders.
•    Alternate logo lockups.
•    Graphic patterns or motifs.
•    Iconography or supporting graphics
- Brand standards and toolkit
•    Brand guidelines document outlining proper use of the seal and logo.
•    Color specifications and typography standards.
•    Clear usage rules for the visual identity system.
•    Example applications demonstrating how the identity may appear in typical communications.
•    PowerPoint template.
•    Letterhead template.
•    Email signature format.
•    Basic social media graphic template.
- Brand rollout guidance
•    Recommendations for introducing the brand to residents and stakeholders.
•    Suggestions for applying the brand across common city platforms such as websites, documents, and communications materials.
•    Guidance for maintaining brand consistency across departments.