Marketing, Education, and Research Services

The Vendor is required to provide marketing, research, information, education, and research services.
- Provide expertise in the areas of education, marketing, promotion, research, and product development of pulse crops (dry peas, lentils, chickpeas, faba beans and lupine) to public entities and other groups. 
- All services shall be to the highest professional standard, be grammatically and factually correct, and support the development of markets, production research, new product development and promotion of pulse crops. 
- Marketing Services. 
•    Must develop and implement a marketing program for pulse crops. The marketing program must include, but is not limited to: 
•    Domestic and international campaigns designed to increase the consumption of pulse crops. 
•    Participation in joint national campaigns with public entities.
•    Promotion of state-grown pulse crops domestically and internationally.
- Information and Education Services
•    Must develop and implement an information and education plan that is designed to educate the public, both domestically and internationally. The information and education plan must include, but is not limited to: 
•    Programs and materials for maintaining, expanding, and improving pulse crop markets.
•    Programs and materials for enhancing or developing pulse crops production techniques and processes.
•    Grower and public education programs.
- Research Services. 
•    Must provide research services in, but not limited to, the topics of production and crop improvement, processing and quality development, and distribution and utilization of pulse crops and pulse crop ingredients. 
•    Must develop and implement a research plan that may include, but is not limited to the following: 
•    Research activities by contractor staff or other researchers.
•    Proposed areas of joint funding of research by the agency and other public or private organizations engaged in the research of pulse crops.