Marketing and Communications Services

The Vendor is required to provide for: comprehensive marketing and communications services.
- Provide strategic, creative, and results oriented marketing support that enhances public awareness, promotes agency programs and initiatives, and strengthens engagement with residents, businesses, and stakeholders.
- All activities will align with the City’s brand identity, strategic goals, and commitment to transparent and effective public communication.
- Provide marketing and communications services that increase public awareness, support program participation, strengthen community engagement, and deliver clear, accessible messaging for routine and emergency communications.
- Subsets they are proposing:
•    Public Relations and Content Creation
•    Creative Services and Graphic Design
•    Video Production and Photography
- Public Relations and Content Creation
•    Content development for communicating critical topics impacting the community, such as rate changes, new programs, conservation measures, and legislation (e.g. zero carbon by 2045)
•    Drafting of press releases, media advisories, and executive talking points.
•    Assistance with crisis communications plan and templates as needed.
•    Media outreach, including proactive pitching and follow-up as needed
•    Coordination and logistics for public events such as town halls, max 8 per year.
•    Presentations and public meeting materials
o    Design and production of presentation slide decks for public meetings (e.g., Utility rate change presentations).
o    Editable PowerPoint decks, printable handouts, speaker notes, and visual aids.
o    Presentation rehearsal support and speaker coaching as needed.
•    Copywriting
o    Plain language- web copy, blog posts, newsletter articles, press materials, and scripts.
o    Messaging frameworks and key message development for campaigns and rate communications.
o    Content optimized for SEO and accessibility.
o    Final copy in editable formats and/or content management system ready text.
o    Copy meets readability standards and is approved by agency editors.
- Creative Services and Graphic Design
o    Campaign concepting and creative strategy.
•    Design and production of print collateral: brochures, flyers, and posters.
•    Digital graphics for web and social media, infographics, and templates for reports and newsletters.
•    Brand compliance and accessibility review for all creative assets.
•    Production coordination with printers and vendors.
•    Final print files in print-ready PDF and source files (InDesign, Illustrator).
•    Digital assets in required sizes and formats (PNG, JPG, SVG, PDF, etc.).
•    Files to meet agency brand standards, accessibility requirements, and production specifications.
•    Social Media and Digital
o    Production of platform-specific creative per schedule.
o    Social media optimization, performance, and KPI improvement, recommendations.
o    Content delivered and published per calendar.
•    Website Page Design and Support
o    Page mockups and responsive design for campaign and program pages.
o    Accessibility audits and remediation recommendations to meet accessibility guidelines where applicable.
o    SEO recommendations
o    CMS (content management system) support, for test and production sites
- Video Production and Photography
o    Concept development, scripting, storyboarding, and shot lists.
o    Raw footage and edited masters in ____ format, and high resolution- formats.
o    Editing, motion graphics, color correction, and closed captioning.
o    Short social cuts and caption files.
•    Photo library with high-resolution images and web versions.
•    Delivery of web-optimized and broadcast-quality masters and source project files.
•    Rights management and release forms for talent and locations (if applicable).
•    Music rights management (if applicable).
•    Acceptance criteria
o    Videos meet technical specs, include captions if requested, and receive BWP approval at milestones.
- Optional Services
•    Translation and localization (Spanish, Armenian, other languages).
•    Brand strategy and visual identity development/refresh.
•    Social media strategy and platform plans.
•    Community engagement event support to increase attendance.
•    Marketing analytics and dashboard reporting.
•    Social listening and media monitoring.
•    Accessibility and inclusion audits for channels and materials.
•    Strategic media relations plan aligned to agency priorities.