Media Strategy and Placement Plan and Contamination Reduction Campaign Services

The Vendor is required to provide to develop and implement a comprehensive media strategy and placement plan to support its 2025 recycling modernization act (RMA) contamination reduction program.
- Goals of:
•    Achieving zero high-risk contaminants in the recycling stream
•    Reducing overall recycling contamination to 10% by 2033
- Support county’s education and outreach campaign targeting residential, multifamily, and commercial recycling customers throughout unincorporated county and participating jurisdictions.
- Services Requested:
•    Develop a strategic media plan aligned with the county’s contamination reduction plan and Department-approved program elements.
•    Identify target audiences and recommend cost-effective media channels to reach:
o    Single-family residential customers
o    Multifamily residents
o    Commercial and small business generators
•    Plan and coordinate paid media placements including, but not limited to:
o    Local print publications
o    Radio advertising
o    Digital and social media advertising
o    Community-based media outlets
•    Provide recommendations for:
o    Message frequency and campaign timing
o    Geographic targeting
o    Multilingual and culturally responsive outreach
•    Coordinate media buys and placements.
•    Provide performance metrics and reporting, including impressions, reach, engagement, and optimization recommendations.