Short Form Video Production and Distribution Services

The Vendor is required to provide produce engaging video content and manage its distribution on official city social media channels (e.g., Facebook, Instagram, YouTube, and tiktok).
- To increase public awareness, promote city services and initiatives, and foster positive community engagement through high-quality, visually appealing, and informative short form video content.
- Video content has been identified as a key medium to achieve higher reach and engagement across digital platforms.
- Responsible for the full lifecycle of video content creation and social media management, including but not limited to the following:
1. Content strategy and planning
•    Monthly content meetings: participate in a monthly planning meeting with the city’s communications team to review strategy, discuss upcoming events and initiatives, and finalize a content calendar. 
•    Concept development: propose creative concepts and storyboards for a minimum of 25 videos per month, aligned with the city’s messaging goals.
2. Video production
•    Filming and taping: provide all necessary professional equipment and personnel (e.g., camera operator, sound technician, director) to film on-location within the city.
•    Filming locations may include city hall, parks, community events, and various department facilities. 
•    Editing and post-production: perform professional video editing, color correction, sound mixing, and graphic integration (e.g., lower thirds, city logo, branded end screens). 
•    Format adaptation: deliver videos optimized for various social media platforms (e.g., 16:9 for YouTube, 9:16 for Instagram reels and tiktok, and 1:1 for Facebook posts). 
•    Accessibility: ensure all videos include accurate captions and subtitles for accessibility (ADA compliance).
3. Social media management and posting
•    Posting: execute timely posting of all finished video content to the agreed-upon social media channels, including writing compelling, SEO-friendly descriptions, titles, and appropriate hashtags. 
•    Engagement monitoring: monitor comments and direct messages on posted video content during regular business hours and flag urgent issues and questions to the city’s team for response.