Advertising and Marketing Services

The Vendor is required to provide advertising and marketing services will be performed primarily at the direction of the superintendent or designee and will support district-wide communications, public information, and community engagement.
- Provide services on an on-call, as-needed basis, including but not limited to:
•    Public relations and communications: preparation of press releases, public statements, and coordination with local media to promote district initiatives and respond to inquiries.
•    Digital and social media support: content creation, posting, and management of district social media platforms and website updates, as requested.
•    Strategic messaging: development of clear, consistent messaging to support district priorities, superintendent communications, and public information efforts.
•    Event promotion: marketing and communication support for district events, including graduation, community events, and special programs.
•    Content development: creation of written and visual materials such as newsletters, flyers, announcements, and other communication tools.
•    Broadcast and multimedia support: assistance with livestreams, video content, or broadcast needs for district events, as requested.
•    Advertising services (as needed): planning and placement of advertisements in local or digital media, when requested by the district.
- Service expectations
•    Services shall be provided in a timely and responsive manner, based on district needs.
•    Shall be available for on-call support, including urgent or time-sensitive communications.
•    Shall assign a designated point of contact (team lead) responsible for coordinating all services.
•    Substitution of key personnel will require prior written approval from the district.
- Optional services
•    Photography or videography
•    Branding or design support
•    Communication strategy planning for special initiatives.