Programmatic Marketing Services

The Vendor is required to provide programmatic marketing services including digital marketing and advertising for the department.
- Advertising platforms and media buys include but are not limited to television, public billboards, diversity job sites, radio, geofencing, social media, candidate engagement events, and drip campaigns.
- Project manager
•    Develop and execute programmatic advertising campaigns across various platforms. 
•    Manage campaign budgets and make adjustments as needed to ensure campaigns are meeting performance goals. 
•    Create ad copy and targeting strategies to reach desired audience. 
•    Monitor and analyze campaign performance, using data to make recommendations for optimization and improvements.
- Creative staff
•    Script writing.
•    Video creation.
•    Graphic design for ads.
•    Media placement.
•    Assist on photo shoots, managing and coordinating production details.
- Digital staff
•    Plan and executes web, search engine optimization (SEO), database marketing, email, social media, and display advertising campaigns. 
•    Designs, builds, and maintains social media presence. 
•    Measures and reports performance of digital marketing campaigns and assesses against goals. 
•    Identifies trends and insights and optimizes spend and performance based on the insights. 
•    Collaborates with internal teams to create landing pages and optimize user experience. 
•    Evaluates emerging technologies.