Brand Development Services

The Vendor is required to provide brand development services to include brand identity consolidation, logo standardization, and trademark support.
- Requirement:
1. Brand asset inventory and audit
•    Identification and inventory of existing logos, sub-brand marks, and visual identifiers currently used across colleges, departments, programs, and initiatives. 
•    Evaluation of how logos and visual assets are used across print materials, websites, digital platforms, social media, and other communications. 
•    Identification of inconsistencies, duplication, and areas where brand fragmentation exists.
2. Brand architecture assessment
•    Evaluation of the relationship between the university’s institutional brand and unit-level identities. 
•    Recommendations regarding the retention, modification, or consolidation of existing sub-brand identities. 
•    Development of a proposed brand hierarchy that aligns all university units under the primary institutional brand.
3. Unified institutional logo development
•    Development of logo concepts that reflect the university’s mission, values, and character. 
•    Evaluation of existing visual elements that may inform the new identity. 
•    Presentation of proposed logo concepts and supporting rationale.
4. Sub-brand and unit identity framework
•    Naming conventions for academic and administrative units. 
•    Visual hierarchy and alignment with the primary institutional brand. 
•    Appropriate use of sub-brand identifiers where necessary.
5. Brand transition and implementation strategy
•    Recommended approach for phasing out legacy logos and visual identities. 
•    Guidance for communicating brand changes to internal stakeholders. 
•    Identification of priority areas for implementation across digital platforms, marketing materials, and official communications.
6. Trademark support
•    Providing guidance on trademark eligibility and best practices for protecting institutional brand assets. 
•    Assisting the university in preparing documentation necessary to pursue trademark registration. 
•    Coordinating with the university and its legal counsel, as applicable, regarding trademark application requirements. 
•    Providing recommended trademark usage guidelines to ensure proper and consistent use of the registered mark.