Media Planning, Creative Asset Design, and Ad Placement Services

The Vendor is required to provide media planning, creative asset design, and ad placement ability to communicate with residents in accessible, timely, and transparent ways; increase public awareness of county programs, services, and resources; and improve engagement with constituents where they increasingly seek information on digital and social media platforms, with a focus on YouTube, Facebook, Instagram, and tiktok.
- This work will support clearer public understanding of county decisions, policies, and available services, particularly for communities that may face barriers to accessing traditional government communication channels.
- Creative production and platform strategy to ensure a consistent cadence of rapid-response short-form content and fully produced longer-form videos.
- Short and long form content production
•    Produce fully scripted, filmed, and edited longer-form narrative that explain county programs, services, and policy decisions in a way that is clear, engaging, and useful to residents, including explainer videos, service guides, testimonial stories, and community impact narratives,, with flexibility for different formats depending on agreed-upon platform strategy (e.g., explainer videos, testimonial stories, policy deep-dives). 
•    Manage storyboarding, filming logistics, editing, sound, and graphics to deliver professional-quality products
•    Handle editing, captioning, and packaging of videos for posting on Instagram, tiktok, and LinkedIn while ensuring it is platform-optimized.
- Platform strategy + growth
•    Build, maintain, and adapt platform playbooks (posting cadence, hashtags, and engagement tactics) based on results, aiming for maximum reach and engagement.
- Integration of production and strategy
•    Preference will be given to respondents who can provide either integrated services (production + strategy) or demonstrate exceptional capacity in one area (creative production or platform strategy). 
•    Ensure creative content strategy is designed in tandem with platform growth and algorithmic optimization strategies and aligned with the county’s responsibility to provide transparent, accurate, and service-oriented public information.