Marketing and Communications Services

The Vendor is required to provide marketing and communications firms to develop communications and graphic design support to implement a series of initiatives associated with the federal government's housing accelerator fund.
- Requirement:
•    Creating and editing proposed content and graphics for use on the city's project webpage, public participation platform (cultivate the conversation), news releases, emails, memos, reports to city council, and any other additional materials required;
•    Creating and editing advertisements for use in digital media, traditional print newspaper, and on the city's official social media platforms being Facebook, Instagram, LinkedIn, and YouTube;
•    Creating compelling print and online materials such as posters, short-form videos, carousel graphics, 'what we learned' reports, FAQ documents, brochures, mail-outs, and other social media content which communicates complex city planning topics (e.g., land use bylaw regulations) in a manner that raises project awareness, is understandable to the general public, and minimizes the potential for misinformation; and 
•    Create equivalent print and digital materials and general communications support as required in the future for media, public, and political interest as the projects unfold.