Marketing Services

The Vendor is required to provide marketing services for include:
•    Write, design, illustrate or otherwise create and prepare marketing content for the state, all pertinent formats including film, video, radio, digital media, print material and other appropriate formats conveying the state’s message.
•    Marketing content includes, but is not limited to, website creative, social media creative, indoor and outdoor signage, point-of-sale signage, in-store electronic displays, brochures, miscellaneous promotional items, jackpot signage, posters and agent and consumer communications.
•    As deemed necessary by the state, prepare storyboards, layouts, comprehensive sketches and suggested copy for all film, video and radio concepts for review and approval by the state prior to its production. 
•    All work for concepts, drafts, and final proofs must be completed by established time schedules for each marketing effort.
•    Prepare final mechanicals, files, tapes, and actual material to be used in advertisements of all types, and on time delivery to companies (such as TV, radio stations, printers) as directed by the state. 
•    Provide a copy of all final products to the state.
•    Verify all insertions, displays, broadcasts and other media used to ensure third parties have performed their services as per agreement.
•    Contractor verification shall include, but not be limited to, accuracy, date, time, appearance, size, extent, site, workmanship, and mechanical reproduction, as are appropriate to the advertisements.
•    As directed by the state, negotiate, arrange, and contract for any special talent required including, but not limited to, television and radio production, photography, music, models, special effects, printing and any other necessary technical material for use in the marketing program.
•    Audit invoices from all suppliers providing services through the contractor and negotiate credit for erroneous billing and insufficient services.
•    Provide creative and production supervisory services for collateral and marketing needs. Represent and advocate on the state’s behalf when dealing with print and promotional suppliers.
•    Participate in discussion and design of state websites.
•    Recommend and prepare messaging for social media sites, whether related to specific campaigns for promotions, or in general. 
•    Participate in market research efforts arranged by the state and its vendors to help shape objectives, questions, and how to use data in future marketing initiatives.
•    Assist and support the state with the development of its marketing strategy, an annual marketing plan, including but not limited to, suggested target audience based on research findings, recommendations for radio, television, print, digital media, promotions, website development, social media, agent and consumer incentives and public relations efforts.
•    Provide creative insight and guidance in the development of advertising campaigns including recommendations for all lottery products and features, corporate image, and responsible gaming. 
•    Campaigns shall range the full spectrum from broadcast media, web, online content, social media and point-of-sale, to simple creative content for in-store displays, both print and electronic.
•    Develop, and with the state’s approval, administer a public relations plan to include, but not be limited to, in-state winner awareness, promoting a positive lottery image and responsible gaming efforts.
•    Provide an account manager available on demand to the state to supervise and coordinate all jobs, projects, marketing and efforts administered by the contractor
•    The account manager will meet with state marketing staff at least weekly by phone, and at least once a quarter in-person at the state office, at an alternative location previously agreed upon, or via video conference at the state’s discretion.