Destination Marketing Services

The Vendor is required to provide experienced, full-service agencies to provide needed marketing, advertising placement, creative services, and public relations services for the agency.
- Services includes, but is not limited to:
•    Managing the agency brand,
•    Identifying target audiences and developing personas,
•    Developing the marketing strategy for the agency marketing efforts based on research and recommendations,
•    Creating campaigns and marketing messaging to attract and convert both leisure and group visitors,
•    Creating and placing advertisements and communication of the marketing message for the audiences.
•    Tracking marketing against key performance indicators and measuring successes.