Marketing and Advertising Services

The Vendor is required to provide marketing, advertising, and public relations services, which includes the development, implementation, management, execution, and evaluation of statewide campaigns.
- This must include experience with a state agency or other organization involving a large bureaucracy, multiple partner organizations, and complex issues for a minimum of five years within the past seven years.
- Produces and edits radio, TV, PSAs, scripts, music lyrics, and copy for a variety of campaign materials.
- Assists with the development of creative design campaigns or advertising campaigns.
- Responsible for developing appropriate marketing strategies for projects and campaigns.
- Responsible for all media rates, placements, and negotiations.
- Oversees campaign media relations and public outreach efforts.
- Develop strategies for public outreach efforts using social media tools, networks, and online communities to deliver messages.