Public Relations Services

The Vendor is required to provide services (either directly or through its service provider network) to persons with intellectual and/or developmental disabilities, severe emotional disturbances, mental illness, and/or substance use disorders to eligible citizens of Counties.
- Provide Public Relations (PR) firms to support and enhance its community awareness and media presence.
- Focus Areas of Services Provided:
•    Polling, market research and analytics
•    Messaging and content development and testing
•    Consultation
•    On-call crisis support and response guidance
- Target Goals and Outcomes of Services Provided:
•    Increase public awareness of lifeways services, mission and community impact
•    Build and maintain positive relationships with the community and media outlets
•    Enhance community trust and stakeholder engagement
•    Improve and ensure community investment in lifeways mission, vision and ongoing support of the counties communities
•    Website and social media content aligned with PR efforts
•    Assist lifeways with internal development of tools, methods and processes to continue analyzing, monitoring and addressing associated needs moving forward
- Objectives to Meet Goals and Outcomes:
•    Creation of an annual media relations strategy and editorial calendar
•    Development of target media lists
•    Creation of press releases, advisories, and statements
•    Successful training on proactive media pitching and outreach
•    Interview and press event coordination
•    Development of media kits and strategies for ongoing relationship management
•    Execution of internal and external alignment sessions
•    Completion of executive positioning and media training
•    Development of core messaging framework and audience-specific messaging
•    Completion of training on messaging for sensitive topics.