Highlight Reel Video Production Services

The Vendor is required to provide video production contractor to plan, film, edit, and deliver two highlight reel videos that showcase the foundation’s impact for current and prospective funders.
- Provide end-to-end production services, including:
•    Concept development (treatment, story arc, creative approach aligned to audience and tone) 
•    Pre-production (scripting, interview question development, storyboarding, shot lists, scheduling) 
•    Production (on-location filming, interviews and testimonials, b-roll capture of fundraising activities, facilities, staff and board members interactions as available) 
•    Post-production (editing, color, audio mix, motion graphics, titling and lower thirds, logo animations)
- Include the following story elements:
•    Fundraising moments and impact framing (how gifts translate to outcomes)
•    Veteran testimonials (first-person stories; diverse representation if feasible)
•    Foundation staff and board members’ perspectives (as available)
•    Clear call-to-action (CTA) for funders (donate, engage, contact foundation)
- Provide video production that matches the below tone, audience, and messaging themes:
•    Audience: current and prospective foundation funders and funding sources
•    Purpose: showcase the foundation’s work and measurable impact on veterans
•    Tone and style: formal, dramatic, emotional, documentary-style approach preferred
•    Narrative themes: service, community support, dignity, measurable impact, stewardship
 - Utilize the following branding and creative requirements:
•    Brand elements: integrate foundation logo and red and blue color palette
•    Typography: use legible, professional fonts consistent with foundation brand standards
•    Graphics: use tasteful lower thirds, title cards, and end slate with logo and CTA
•    Music: rights-cleared, emotionally resonant score (no distracting lyrics)
•    Voiceover (if used): professional, clear, and consistent with formal tone
- The following technical specifications:
•    Final video files: shall be standard mp4 files, high-quality HD (1080p) or higher 
•    Versions needed: one standard widescreen version (16:9), one social-friendly version (square or vertical) 
•    Audio shall be normal, balanced sound levels, with clear dialogue, and without background noise. 
•    Simple, clean on-screen titles where needed 
•    Delivery method shall be downloadable via email link, cloud folder, or similar method
- The following source media and rights regulations:
•    Source footage origin: contractor will film new footage (veterans, staff, board, fundraising moments) 
•    Releases: contractor must obtain signed appearance releases from all on-camera participants and location permissions, and provide copies to the foundation procurement team for records retention. 
•    Licensing: contractor must provide perpetual, worldwide, non-exclusive usage rights to foundation for all final deliverables across owned and paid channels. 
•    Music and media: all third-party media must be fully licensed; provide license documentation to the foundation procurement team for records retention if applicable.