Social Listening, Social Intelligence, Strategic Advisory Services

The Vendor is required to provide social listening, social intelligence, and strategic advisory services purpose-built for higher education.
- Provide customized analysis, social intelligence insights, and strategic support in areas including brand health monitoring, reputation management, enrollment marketing, prospective and current student audience research, alumni engagement, and executive and board-level communications.
- Requirement:
•    Social listening and online conversation analysis.
•    Audience or sentiment analysis.
•    Custom query development and ongoing monitoring.
•    Strategic recommendations and reporting.
•    Workshops or capability-building sessions.
•    Benchmarking or trend analysis.
•    Support for campus leadership, cabinet, or board reporting.
•    Services support most directly, such as admissions, marketing, communications, alumni relations, fundraising, student affairs, or presidential strategy.