Corporate Media Buying Agency Services

The Vendor is required to provide a centralized media buying model across all departments which streamlines administrative processes, realize economies of scale and establish a consistent approach, as metrics and other measurements which help develop strategies and best practices and come from the same qualified and procured media buying agency of record.
- Services includes management as well as public relations, digital, marketing, social media, graphic design, public engagement, experiential, video and photography specialists.
- Shall solicit best quality traditional print, out-of-home, digital and social media marketing opportunities, deliver the highest level of customer service, to the Region, from time to time on a non-exclusive basis.
- Evidence and experience based strategic counsel to Region staff on the topic of media buying and assistance with strategy development, advising in writing on the best channels, courses of action, creative, timelines and budget to achieve optimal return on-investment;
- Recommend new strategies and tactics based on emerging trends and industry best practices;
- Media planning, including the development of appropriate placement timelines across multiple channels, ensuring the Region’s advertising campaigns do not overlap or compete for audience attention, resources or communication channels;
- Demonstrated analysis of relevant planning research and client data, including media and consumer research;
- Media objectives, including but not limited to budget, target group, regions, seasonality;
- Media strategy for proposed purchases, including but not limited to media selection and rationale of how this selection will deliver the message to the Region’s target audience(s);
- Content and influencer research and development, including negotiations with influencers on the Region’s behalf;
- Segmentation analysis;
- Media landscape analysis;
- ROI (Return on Investment) analysis;
- Ongoing media plan revisions; and
- Media Buying Services
•    Before and after all media purchases, detail all media booked including but not limited to expenditures, audience, estimated clicks/views or impressions / engagements;
•    Effectively research, select and purchase both traditional media (broadcast film, television and radio, print (newspaper/magazine), out-of-home and popup/ guerilla marketing opportunities) and digital media (search engine optimization (SEO), digital display, digital out-of-home, programmatic, paid social advertisements and social media influencer partnerships);
•    Source competitive quotes and propose a media mix that maximizes the amount of media purchased for the available budget, ensuring all necessary tactics are included to meet campaign KPIs. The supplier shall submit informed recommendations and the final media plan for the team review and approval;
•    Budget management, including but not limited to the responsibility to remain within or below communicated project budgets;
•    Ongoing buy maintenance, including but not limited to the ongoing optimization of digital and social media plans and buys, counsel to increase timelines or budgets on high-performing ads and counsel to reduce, alter or eliminate low performing ads.