Marketing and Communication Services

The Vendor is required to provide for marketing and communication services.
- Brand Awareness/Positioning
•    Develop a dynamic communications strategy with a focus on proactive media outreach for all agency programs (such as but not limited to wrap, member partner charges, the linear system integrity program, capital projects/investments, major financings, etc.), as well as key accomplishments of agency and its staff.
•    Serve as main point of contact for agency media inquiries.
•    Cultivate and maintain relationships with reporters and editors at key media publications, outlets, programs, etc.
•    Work with agency to respond to and/or counteract any media that undermines the communication goals of agency.
•    Identify current news cycle topics to position agency as a thought leader in southeast state, as well as the water and wastewater sector.
•    Identify speaking opportunities (local/regional) where relevant topics are being discussed in which agency can participate to position agency as a thought leader in southeast state and beyond.
•    Provide media representation (24/7) through consultant’s designated spokesperson.
•    Assist in writing the agency annual “year in review” report.
•    Attend agency board meetings and member outreach meetings, as necessary and requested by the agency project manager.
- Reputation/Crisis Management
•    Provide executive-level counsel in crisis management situations, as necessary.
•    Condense complex technical information into understandable messaging.
•    Have local personnel, available 24/7, to assist with responses to urgent matters.
•    Consultant’s personnel must be available to arrive on location at agency designated site or facility within 30 minutes of notification by phone call.
- Coaching and Training
•    Provide media training for agency board of directors, executive staff, and others as designated by agency.