Media Buyer Services

The Vendor is required to provide media buyer services for include:
1. Planning and research
•    Approach to market research and audience analysis
•    Media planning methodology and tools firm employ
•    Competitive analysis capabilities.
•    Target audience identification and segmentation strategies.
•    Return on investment (ROI) measurement and attribution models for traditional media
2. Creative integration
•    Ability to work with existing creative assets and coordination with creative agencies if applicable for sizing and trafficking of assets to vendors.
3. Negotiation and rates
•    Volume discounts and preferred vendor relationships
•    Provide information on rate benchmarks: historical cost per thousand and cost per point (CPM/CPP) rates in target markets.
•    Added value: describe your track record of securing bonus spots, promotional opportunities.
•    Negotiation strategies: approach to maximizing budget efficiency based on the known requirements
4. Market coverage
•    Provide information on your relationships with local stations and publications including ability to partner and present value added (no cost) opportunities.
5. Campaign management
•    Project management methodology and tools.
•    Provide a brief overview of the actual team that would be assigned to this account, including the dedicated team structure and proposed staffing, roles and titles, background and relevant industry experience.
•    Communication protocols and reporting frequency.
•    Handle any issue resolutions and include your escalation procedures.
6. Digital strategy and execution
•    Comprehensive digital marketing audit and competitive analysis process
•    Development of patient journey mapping and persona development
•    Multi-channel digital marketing strategy aligns with healthcare regulations
•    Key performance indicator (KPI) framework and measurement planning tactics.
•    HIPAA-compliant marketing approach and data handling protocols.
7. Pay-per-click (PPC) advertising
•    Google ads management for healthcare services and other relevant platforms.
•    Process for developing healthcare-compliant ad copy and landing page creation
•    Remarketing and audience re-targeting strategies.
8. Social media marketing
•    Reputation management and review response protocols
•    Process for developing content creation for healthcare audiences.
•    Community management and patient engagement approach
•    Social advertising campaign (Facebook, Instagram, LinkedIn) strategy and approach.