Student Athlete Marketing Services

The Vendor is required to provide student athlete marketing services for include:
1. NIL opportunity sourcing and brand development
•    Assess and define individual student-athlete brand identity, positioning, and audience
•    Proactively source above-the-cap NIL opportunities, including:
o    National and regional brand endorsements
o    Licensing agreements
o    Media and content partnerships
o    Appearance deals and speaking engagements
•    Develop tailored proposals aligning athlete profiles with brand objectives
2. Deal structuring and negotiation
•    Lead negotiation of NIL agreements on behalf of student-athletes
•    Structure deals to maximize value while aligning with compliance requirements
•    Ensure fair market value justification and documentation
3. Compliance and risk management
•    Ensure all name, image, and likeness (NIL) activities comply with:
o    Institutional policies
o    Conference regulations
o    Applicable state laws
o    Current NIL governance frameworks
•    Maintain documentation supporting:
o    Fair market value assessments
o    Deal legitimacy and deliverables
•    Provide guidance to avoid impermissible inducements or pay-for-play concerns
4. Deal execution and fulfillment management
•    Oversee execution of all NIL agreements, including:
o    Deliverable tracking (content posts, appearances, campaigns)
o    Timeline management
o    Brand coordination
•    Ensure athletes meet contractual obligations
5. Financial administration and reporting
•    Track deal values, payments, and performance metrics
•    Provide transparent reporting on:
o    Total NIL deal volume
o    Above-the-cap deal segmentation
o    Athlete participation rates
•    Support payment processing workflows where applicable
6. Education and advisory services
•    Provide training for student-athletes on:
o    Personal branding
o    Financial literacy
o    Contract basics
•    Offer ongoing advisory support for NIL decision-making.