Tourism Representation Services

The Vendor is required to provide tourism representation services to develop a clear and focused marketing strategy, and implement marketing activities with creativity, discipline and accountability.
- Travel trade representation
•    Trade shows
•    Sales missions with state destinations and businesses
•    Tour operator familiarization tours
•    Trade media public relations
•    Travel trade partnerships and promotions as described below
•    Travel trade relationship management
•    Printed and online marketing collateral and communications
•    Active participation on visit country committees and their marketing programs
•    Attendance at pertinent travel industry events to enhance state’s visibility
- In-market management of partner marketing promotions, including:
•    Selecting tour operators and others for the most effective marketing partnerships
•    Defining clear objectives and KPI’s with each partner
•    Providing trade partnership marketing proposals to i love state
•    Ensuring promotions comply with i love state brand guidelines
•    Managing product and program development as part of partnerships
•    Ensuring KPI’s and objectives are met throughout the promotion
•    Producing an end of campaign report with conclusions and recommendations
- Consumer marketing in the country marketplace including:
•    Consumer marketing in the country marketplace including: creating and executing paid consumer advertising in outlets such as digital and print based on market data and measurable KPI’s, and in adherence with I love state messaging and branding guidelines generating consumer-facing earned media and PR through tactics like story pitching and fam tours
- Strategic counsel on the international travel industry and trend
•    Preparing annual marketing plan with key initiatives, measurable objectives and detailed timelines and budgets
•    Developing and managing performance metrics with clear measurable indicators that demonstrate impact of activities in the international market
•    Developing relevant itineraries and travel product
•    Prioritizing target tour operators in the country
•    Briefing the division on trends, their relevance to state and recommending actions
•    Adopting and adhering to i love state brand guidelines which are available upon request
•    Media monitoring as appropriate.