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A government agency in Texas issued “Advertising and Marketing Services” (RFP). Solicitation MKTG-2049 closed on June 8, 2026. Eligibility: Only for USA Organization. Submissions via Online Portal.
The Vendor is required to provide advertising and marketing services for include:
- Vendor responsibilities
• Strategic planning
• Develop program-specific advertising strategies tailored to audience, program goals, and delivery format.
• Recommend channels, budget allocations, and campaign timelines.
• Creative development (optional)
• Provide ad copy, visuals, and creative concepts aligned with university branding.
• Test variations of creative for performance optimization.
- Media planning and buying
• Manage ad placements across google, LinkedIn, Meta, and other relevant platforms.
• Optimize bidding strategies to maximize ROI and reduce cost per lead.
- Campaign execution
• Launch, monitor, and adjust paid campaigns to ensure effectiveness.
• Deploy retargeting campaigns and audience segmentation strategies.
- Performance tracking and reporting
• Deliver regular reports on key performance metrics, including impressions, clicks, conversions, cost per lead, and ROI.
• Provide insights and recommendations for ongoing improvements.
• Establish attribution models that connect awareness-building with lead conversion.
- Account management
• Maintain regular communication with the university executive education marketing team.
• Participate in scheduled check-ins to review progress, performance, and adjustments.
Ask any question about the RFP and its amendments. Instantly surface schedules, deliverables, compliance items, evaluation criteria, and budget details with 100% source-backed answers.
Quick answers about deadlines, eligibility and submission for this solicitation.
No. This opportunity (MKTG-2049) closed on June 8, 2026. See similar open RFPs below.
A government agency in Texas. The buyer's contact and submission details are in the solicitation documents.
Only for USA Organization.
Submissions are accepted via Online Portal. Follow the instructions in the solicitation documents.
Contract term: 1 year.
Yes: Non-mandatory on May 18, 2026.
Questions and inquiries must be submitted by May 25, 2026.
Yes. After purchase, with a subscription or during a free trial, the RFPPlanet AI Assistant answers questions sourced from this RFP’s documents, such as requirements, evaluation criteria and key dates.
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