Apple Brand Concept Development and Initial Marketing Services

The Vendor is required to provide design studios, marketing agencies, and creative professionals to submit proposals for brand concept development and initial marketing strategy for Sunflare™, a new bi-color apple variety developed through university apple breeding program.
- Market context and launch approach
•    Color palette
•    Typography and typeface
•    Tagline or key messaging
•    Brand narrative or story framework
- The brand identity must be durable, flexible, and scalable, suitable for application across:
•    Fruit stickers (PLU)
•    Packaging (boxes, bags, and containers)
•    Point-of-sale materials
•    Posters and signage
•    Digital and print marketing assets
•    Event-based materials
•    Future branded merchandise (e.g., apparel or accessories).
- Anticipated ongoing promotional support
•    Logo and brand identity development, and
•    Ongoing promotional or marketing support, particularly for:
o    Consumer products
o    Agricultural or food brands
o    Phased or limited-volume product launches.