Advertising Services

The Vendor is required to provide advertising and media-related services on an as-needed basis to support region-wide marketing and outreach initiatives.
- Intended for marketing and outreach-related advertising services and does not include legal or statutory notice advertising.
- Services may include, but are not limited to, media planning, buying and placement, digital and social media campaigns, print and broadcast advertising, audience targeting, campaign strategy, and performance analytics.
- Strengthen brand recognition, increase awareness and engagement with programs and services, expand reach across targeted markets, ensure cost-effective, data-driven media placements, and maintain flexible vendor partnerships that can adapt to evolving needs.
- Advertising and media invoice requirements:
• Media type and placement
• Gross and net rates
• Dates of service
• Inclusive of all costs and fees.
- Commodity code(s):
• 557-62 signage, advertising type, interior and exterior
• 801-58 signs: billboard, advertising, etc.
• 907-35 design services
• 915-01 advertising agency services
• 915-02 advertising services, including notice of bid solicitation, statutory notices, legal
• 915-03 advertising and public relations, including skywriting
• 915-04 advertising services, outdoor billboard, etc.
• 915-09 audio and video production services
• 915-10 advertising, digital
• 915-15 broadcasting services, television
• 915-22 communications marketing services
• 915-48 graphic arts services, not printing
• 915-71 newspaper and public advertising, non-legal
• 915-90 video media duplicating and production service
• 915-96 web page design, management and maintenance services
• 918-07 advertising consulting
• 918-24 communications consulting
• 918-26 public relations consulting
• 918-76 marketing consulting
• 961-53 marketing service, including distribution, public opinion surveys, research, sales promotion.