Athletics Marketing and Communications Services

The Vendor is required to provide to generate additional scholarship and other academic support for Aggie Athletics through the five years of the All Aggies, All in (AAAI) capital campaign.
- Services include:
• Create and execute a comprehensive AAAI marketing and communications campaign;
• Develop and execute a communications calendar for the All Aggies, All In (AAAI) campaign;
• Develop, create, and recommend a deployment strategy for an identity/brand suite for AAAI campaign for use across all printed and digital platforms;
• Develop and execute a complete messaging structure (creation of key messages, email sequencing and stacking, development of donor stories, regular campaign giving updates, segmentation of specific donor engagement content, social media content, and all other communication sequencing);
• Create print-ready campaign branded collateral (posters, brochures, donor decks) for use by staff and volunteers;
• Create templates for newsletters, reports, stories, donor recognition activities and events,
• Establish donor recognition and campaign collateral based on benchmarking successful peers and other industry best practices;
• Create and share analytics dashboards, mid-term reports, and final six-month evaluation and long-term plan for campaign continuity;
• Campaign logo, visuals, video production, website/landing pages, print collateral (brochures, impact reports); and
• Create and execute donor recognition structure and collateral.