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A government agency in Hawaii issued “Marketing Campaign Effectiveness Study Services” (RFP). Solicitation MKTG-2085 closed on June 15, 2026. Eligibility: Only for USA Organization. Submissions via Online Portal.
The Vendor is required to provide marketing campaign effectiveness study 2026-2028 services to design, conduct, analyze, and report on the effectiveness of its paid country advertising campaigns, including detailed measurements of advertising awareness, travel influence, visitor spending, and economic and tax return on investment (ROI).
- All services shall be completed in a satisfactory and proper manner as determined by the authority, and shall include, but not be limited to, the following project management, research, and professional services.
- Annual final travel conversion and ROI
• Introduction and screener;
• Travel attitude and trending information;
• Level of past travel to state and key competitors;
• Influenced trip and visitation
• Influenced visitor spending
• Influenced tax revenue generation
• Return on investment based on influenced spending
• Advertising spend on advertising spend and visitor spend
• Specifics of travel including timing of trip, duration of trip, and travel party size;
• Likelihood to return;
• Willingness to recommend;
• Trips planned to occur after the study period;
• Exposure to ads to determine awareness;
• Specifics of social media usage for travel planning; and
• Demographic and classification information.
Ask any question about the RFP and its amendments. Instantly surface schedules, deliverables, compliance items, evaluation criteria, and budget details with 100% source-backed answers.
Quick answers about deadlines, eligibility and submission for this solicitation.
No. This opportunity (MKTG-2085) closed on June 15, 2026. See similar open RFPs below.
A government agency in Hawaii. The buyer's contact and submission details are in the solicitation documents.
Only for USA Organization.
Submissions are accepted via Online Portal. Follow the instructions in the solicitation documents.
Contract term: 2 years.
Questions and inquiries must be submitted by May 20, 2026.
Yes. After purchase, with a subscription or during a free trial, the RFPPlanet AI Assistant answers questions sourced from this RFP’s documents, such as requirements, evaluation criteria and key dates.
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