Destination Marketing Organization Services

The Vendor is required to provide comprehensive tourism, convention, and trade show marketing services designed to promote the city and generate measurable increases in hotel occupancy, visitor spending, and economic activity within the city.
- Strategic Tourism Marketing.
• Development of a written annual marketing plan;
• Digital advertising campaigns;
• Social media marketing;
• Public relations and earned media outreach;
• Content creation;
• Visitor guides and promotional materials;
• Search engine optimization and website content;
• Email marketing campaigns;
• Targeted advertising to convention planners and group travel organizers.
- Convention, Meeting, and Group Sales.
• Direct sales outreach;
• Preparation of proposals and bid packages;
• Attendance at industry trade shows;
• Site visits and familiarization tours;
• Coordination with local hotels and venues;
• Lead generation and conversion efforts.
- Annual Marketing and Business Plan.
• Strategic objectives;
• Target markets;
• Marketing tactics;
• Budget allocations;
• Staffing assignments;
• Performance benchmarks;
• Expected outcomes.