Public Relations Services

The Vendor is required to provide a full-service firm to counsel and assist in the research, development, implementation, and monitoring of its corporate and business media relations.
- Responsible for planning and implementing all internal and external public relations for the corporation.
- Plans and associated work performance must encompass a broad spectrum of forums and tools, including traditional print and broadcast media, contemporary presentation formats (Prezi, small-format video, etc.), digital and social media elements, as well as research, analytics and tracking results.
-The firm may be required to research and create public relations elements to support those plans, such as annual reports, press releases, media kits, digital materials, and other collateral items, corporate positioning and image campaigns, employee communication programs, governmental or legislative information programs, media relations, publicity and promotional support. The agency shall maintain confidentiality of the client’s programs and projects.
- Document Design, Editing, Publication, and Distribution
• design and produce promotional or collateral materials such as brochures, or newsletters
• design, edit, and produce the annual report or other reports developed by agency for public distribution
• design, develop and prepare informational press packets or media releases
• provide assistance in developing media to be used to promote agency for events
- Online Communications
• Provide assistance with the agency websites. Work may include:
• Assist in developing, implementing, and monitoring content for agency social media channels
• Assisting and providing feedback and recommendations for website enhancements
- Strategic Communications Planning
• Identify and assist agency in pursuing cooperative promotional opportunities with other government and nongovernment agencies at a state and community level
• Provide recommendations for promotional programs and informational campaigns
• Conduct market or program surveys or research
• Work with agency to determine the best strategy for educating their clients
• Provide recommendations and implement programs that would increase public awareness through public information campaigns and special events on the various agency funded projects
• Assist as needed in preparing press releases or public presentation materials
- Other Related Services
• Assist agency in soliciting goods or services for ancillary activities. Events, or programs, which may include the annual art print or other initiatives
• Plan, execute and escort media on board trains in coordination with agency
• Provide project management for events and functions
• Assist in project planning, development and rollout
• Provide subcontractors when necessary to provide agency with high quality solutions in the areas of web enhancements, function arrangements, developing graphics “charged graphics”, assisting with major revisions to text and revising content upon request, and supplying stock pictures.