Marketing and Advertising Services

The Vendor is required to provide marketing/advertising firms to manage, sell, and administer advertising and sponsorship opportunities for its facility that includes:
• Indoor digital display boards
• Outdoor electronic marquee signage
- Responsible for maximizing revenue through strategic advertising sales, specifically leveraging digital displays boards and outdoor marquee signage.
- Objectives
• Generate sustainable revenue through advertising
• Establish fair and competitive market pricing
• Develop a structured adverting sales program
• Increase visibility for local and regional businesses
• Maintain high-quality, community-appropriate advertising content
• Partner with an experienced firm with proven success in digital signage advertising
- Market Assessment
• Conduct a fair market analysis for advertising rates in County and the area
• Benchmark pricing against comparable assets (gyms, arenas, schools, municipal facilities, digital billboards)
• Provide recommended rate cards for:
o Indoor digital screens
o Outdoor marquee placements
• Update pricing annually or as market conditions change (Contract amendment will be required)
- Advertising Sales & Revenue Generation
• Develop and execute a sales strategy targeting local, regional, and national advertisers
• Sell advertising inventory across all digital assets
• Maintain a pipeline of advertisers
• Inventory sold vs. available
o Revenue generated
o Client retention Sample
- Content Management & Scheduling
• Manage ad placement, rotation, and scheduling
• Ensure compliance with County policies and community standards
• Coordinate ad approvals with County representatives
• Maintain a content calendar for all displays
- Creative & Production Services
• Assist advertisers with ad creation if needed
• Ensure all creative meets technical specifications
• Optimize ads for visibility, clarity, and engagement
- Technology & System Support
• Provide or integrate with digital signage software (if applicable)
• Ensure uptime, troubleshooting, and technical support
• Recommend upgrades or improvements to maximize return on investment (ROI)
- Commercial Advertising refers to advertisements intended solely to promote or sell products, goods, or services. It does not include advertisements that combine commercial content with political or religious messages, issue advocacy, or statements expressing or promoting opinions related
- The display of Permitted Advertising is intended to supplement revenue from taxes and other sources that support County operations. To maximize the benefits of advertising, the program must be managed to generate the highest practicable revenue, while ensuring the content remains appropriate, does not discourage community participation and preserves the County’s public reputation.