Business Development Marketing Communication Services

The Vendor is required to provide all labor, personnel, materials, equipment, transportation, and related services necessary to perform business development, communications, marketing, partnership management, stakeholder engagement, and revenue-generation services for agency.
- Qualified consultant/firm to serve as an execution-driven partner in business development, communication services, marketing integration, partnership management, and stakeholder alignment.
- The selected firm shall actively deploy strategies in the marketplace; initiate and manage strategic outreach; develop communications strategies; conduct strategic media buys; media training; structure and negotiate agreements; advance opportunities through closing; and support activation, stewardship, and renewal efforts, to name a few.
- Objectives:
• Develop and implement an integrated business development and marketing strategy.
• Identify, pursue, negotiate, and secure revenue-generating partnerships.
• Deliver measurable revenue outcomes.
• Strengthen Park’s competitive market positioning and visibility awareness.
• Develop an updated branding strategy and guidelines.
• Optimize sponsorship, naming rights, and commercial asset valuation.
• Foster internal and external stakeholder alignment to accelerate revenue and funding opportunities.
• Establish scalable systems for pipeline management and partner stewardship.
• Execute approved initiatives to deliver tangible revenue outcomes.
• Develop communications strategies including content creation, speech writing, event planning and execution, and other communications services as needed.
• Ensure approved initiatives are operationalized.
• Exposition Park approval shall be required for major strategic directions and final agreements; however, once approved, the Consultant shall be responsible for driving implementation forward.
• Advisory-only services are insufficient to meet the objectives of this engagement.
- Strategic Market Positioning & Revenue Alignment
• Conduct a comprehensive assessment of:
o Existing brand positioning
o Sponsorship assets and opportunities
o Revenue streams
o Competitive landscape
o Comparable venue benchmarks
• Develop initial year activation plan and 2–5 year Business Development & Revenue Strategy aligned with:
o Brand positioning
o Visitor demographics
o Institutional mission
o Community and public-sector considerations
• Following Exposition Park approval, implement the approved strategy, including active outreach, packaging, negotiation, and revenue execution.
- Asset Inventory & Commercial Packaging
• Audit and catalog all monetizable assets.
• Develop tiered sponsorship packages and pricing models.
• Produce professional marketing and sponsorship materials in multiple mediums.
• Upon approval, actively deploy these materials in market-facing outreach and sales efforts.
- Business Development & Revenue Generation (Execution-Focused)
• Build and manage a qualified pipeline of prospective partners.
• Initiate and conduct direct outreach campaigns in the community, including but not limited to corporate, business, grass tops and grassroots.
• Schedule and lead pitch meetings.
• Draft, refine, and present partnership proposals.
• Structure, negotiate, and secure optimal commercial agreements.
• Drive deals from initial contact through execution.
- Partnership Management & Stewardship (Ongoing Execution)
• Build and maintain relationships with key stakeholders, potential clients, and partners.
• Develop protocols for current onsite partners and offsite partners and vendors.
• Oversee activation planning and implementation.
• Coordinate delivery of contractual benefits.
• Develop and track performance metrics.
• Drive renewal and expansion opportunities.
- Marketing Integration & Campaign Execution
• Align sponsorship and business development efforts with Park wide campaigns and major initiatives.
• Coordinate with marketing and communications teams to ensure execution of activation plans.
• Support launch and rollout of newly secured partnerships.