Marketing and Communications Services

The Vendor is required to provide comprehensive marketing and communications services to support the statewide rollout of agency.
- Require a broad communication strategy that takes into account: state multilingual population; culturally diverse communities; rural and neighbor island communities; and residents with varying levels of digital access.
- Branding & Creative Development
• Develop culturally competent messaging tailored to diverse communities.
• Design visual identity assets as needed.
• Produce creative materials such as flyers, brochures, social media graphics, and videos.
- Multilingual Translation & Accessibility
• Translate materials into languages commonly used in state, including but not limited to languages
• Ensure compliance with language of consumer transactions.
• Ensure all materials meet ADA accessibility standards and digital accessibility guidelines.
- Media Planning & Placement
• Develop statewide media plans using local, ethnic, cultural, and neighbor-island outlets.
• Secure paid and unpaid media placements.
• Develop digital marketing strategies including social media, display ads, email, and video.
- Community Outreach & Engagement
• Partner with community-based organizations (CBOS), nonprofits, and business networks.
• Conduct outreach to small employers and underserved communities.
• Create outreach strategies for communities with limited digital connectivity.
- Reporting, Performance Tracking & Organization
• Provide regular performance reports.
• Recommend data-driven adjustments to outreach tactics.
• Collaborate with agency staff, consultants, and stakeholders.