Radio Advertising Services

The Vendor is required to provide for radio advertising services.
- The goal of the agency is to do an integrated marketing campaign that includes target radio and podcast outreach services to veteran populations in targeted locations in the country, online and overseas to increase the awareness of agency higher education programs to veterans and active personnel and ultimately to increase applications for enrollments by veteran and other military-affiliated audiences.
- That growth has been supported in large part by an integrated, robust marketing campaign composed of a wide range of digital target marketing outreach services.
- Provide a strong partner with access to an integrated national network of radio outlets, and a large podcast platform with significant and proven experience in radio advertising as well as have the ability to create and deliver geo targeted high quality long form podcast spots that targets the needs of veteran and military affiliated populations seeking to further their post-secondary higher educational needs.
- Podcast Advertising Services: Vendor shall provide a proposal to produce monthly long form audio spotlight content that by via geo targeting specific stations, engages veterans, and military affiliated populations which translates to student enrollment growth.
- shall provide reconciliation documentation and post-deployment analysis for each Radio broadcast and Podcast services with each invoice.
- shall clearly identify reconciliation adjustments on each invoice, where applicable.
- Custom content tailored to veterans, airing across the vendor’s network and affiliates, designed to help agency build its brand and increase awareness among military affiliated prospective students.
- All Production, scheduling and copy services.
- Custom audio long form content tailored to veterans and military affiliated airing on geo targeted podcast stations in vendor’s network designed to help agency increase awareness among veterans and military affiliated populations which leads to enrollment growth.
- Provide company-generated monthly reporting and comprehensive analysis on performance.
- Communicate and apply the most relevant and competitive trends and performance measures in the markets in which the vendor is placing content supporting contractual requirements and provide recommendations on additional markets or content for agency consideration.