Marketing and Public Relations Services

The Vendor is required to provide strategic marketing planning, branding, media buying, creative development, public relations, social media management, website contact support, event promotion, conservation messaging, analytics reporting, community outreach support, and related services.
- Requirement:
• Create and execute engaging branding and marketing campaigns that drive monthly admissions sales 5% annually.
• Marketing strategies that increase the sale of special event tickets and private parties 5% annually.
• Memberships by 5% annually.
• Measurable increased brand recognition across the region through digital reach, media impressions, and community engagement metrics.
• Growth in website traffic, social media followers, engagement rates, email subscribers, and online conversion rates (ticket sales, membership sales and donations)
• Stronger community engagement in zoo education programs, local partnerships, volunteerism and public outreach initiatives.
• Consistent, creative and data-driven campaigns that align with the zoo’s mission and seasonal priorities.
• Support conservation messaging with clear communication that elevates awareness of conservation programs and other activities.
• Promote enhanced visitor experiences by promoting new exhibits, events, amenities and new attractions to improve guest satisfaction.
• Regular analytic reports with insights and recommendations that guide ongoing strategy.