Strategic Marketing and Communications Services

The Vendor is required to provide strategic marketing and communications support, and to assist with media, PIO services, and crisis management as needed.
- Strategic marketing and communications
• Strategic communications planning, communications audits, and annual communications plans.
• Social media management, strategy, and content and digital graphic development across various city platforms.
• Website and digital communications content creation, design, strategy optimization, and analytics tracking.
• Graphic design services in alignment with city style standards covering social media, magazine, advertising placement, banners, flyers.
• Spanish and Korean translation in both written and verbal formats as needed for print materials, video materials, and events.
• Development of outreach materials, fact sheets, educational handouts, and community outreach collateral.
• Video production, photography, aerial imagery, and public information video packages (e.g. PSAs, project updates, meeting recordings) for city initiatives.
• Community engagement activities, including public meeting promotion, public meeting facilitation, surveys, and stakeholder coordination.
• Measurement and reporting through analytics dashboards and engagement metrics.
• Staff training on best practices and building communication tools for implementation among city staff.
• Reputation management and development of local and regional partnerships with community organizations, government agencies, electeds, and associations.
- Media advisory and PIO services
• Media relations support, including statements, press releases, media advisories, other appropriate communications, general outreach, and responses to media inquiries.
• Article drafting and publishing for internal and external publications with paid placement or op-ed options.
• Media monitoring, analysis, and evaluation of existing and anticipated media and public relations issues facing the city.
• Strategic media and public relations planning documents and work plans to address immediate and long-term needs of the city.
• Proactive messaging consistent with the city’s core values of good governance, service, industry, and community to build trust among stakeholders and neighbors.
• Promotion of achievements to further the city’s standing, visibility, and positive profile in the media.
• Oral and written report preparation and delivery to the city administrator and city council regarding media and public relations issues as needed.
• Media counseling and training for city officials and staff.
• Coordinate publicity for city-sponsored programs and events.
• Collaborate with city staff or other professionals to address particular city issues as directed by the city administrator.