Video Production and Digital Media Services

The Vendor is required to provide professional video production and digital media services to support internal communications, marketing, student engagement, instructional content, and public outreach initiatives.
- On-location production and equipment
• Geography: all on-location services must be conducted within the area, specifically within an approximate 25-mile radius of district.
• Equipment: the contractor must supply all necessary professional gear including audio, video, photography, and lighting equipment.
• Production tiers: the contractor must be equipped to execute three tiers of production:
o Solo crew production and photography: minimal lighting and interviews.
o Documentary crew production: multiple interviews, multi-location filming, and professional lighting.
o Full crew production: high-end, brand-level, and broadcast-quality video work.
- Post-production and editing
• Deliver fully edited video content and digital photographs tailored for various channels.
• Provide integrated post-production elements, including stock music licensing and open/closed captioning as desired.
• Maintain a flexible work-queue system that dictates post-production turnaround times based on video length.
- Digital asset management (DAM)
• Deploy and maintain a reliable digital asset management platform utilizing secure third-party hosting software.
• Provide the client with an accessible, curated digital library of all raw and finalized media assets.
- Program objectives
• Enhance brand and marketing presence: produce a steady stream of high-quality digital assets for social media, digital advertising, public displays, and student/staff recruitment.
• Streamline content logistics: implement an agile, queue-based asset workflow that accommodates ongoing, multi-tier production requests ranging from short form social reels to flagship broadcast-level campaigns.
• Centralize digital assets: establish a secure, cloud-based digital asset management platform to allow the organization seamless access to its media library throughout the contract term.