Marketing Services

The Vendor is required to provide marketing full-service website development, resource organization, branding, and communications support, including but not limited to:
• Development of a public-facing website that serves as the great lakes bay career exposure resource hub.
• Development of a searchable digital repository that houses career awareness resources, educator resources, family resources, videos, virtual tours, lesson materials, activities, mobile museum resources, and related grant deliverables.
• Design and implementation of a user-friendly content management system (CMS) that allows agency staff to independently update and maintain website content following project completion.
• Development of a career video library that houses virtual industry tours, career awareness videos, industry spotlights, student-facing career exploration content, and related multimedia resources.
• Development of an educator resource center that houses lesson plans, professional learning resources, classroom activities, career exploration resources, implementation guides, and related instructional materials.
• Development of a family resource center that houses family activities, career awareness resources, community opportunities, and family engagement materials.
• Development of a mobile museum and learning resource section that supports the implementation and utilization of regional mobile museums, learning kits, and associated instructional resources
• Development of a regional industry and partner showcase highlighting business, industry, workforce development, higher education, community organizations, and regional partners supporting career awareness efforts.
• Organization, migration, uploading, tagging, categorization, and formatting of initial content provided by agency and regional partners.
• Development of a searchable resource library that allows users to filter resources by audience, grade level, topic area, career cluster, and resource type.
• Development of a website architecture and content strategy that includes recommended navigation structure, content organization, resource categorization, tagging systems, user pathways, and search functionality to support long-term sustainability and usability of the resource hub.
• Development of a cohesive visual identity and branding package for the great lakes bay career exposure resource hub that can be used consistently across the region.
• Creation of a communications toolkit that includes:
o Social media templates
o Flyer templates
o Poster templates
o Postcard templates
o Presentation templates
o Newsletter content and templates
o Email communication templates
o Digital graphics and promotional assets
• Development of a launch and communication plan designed to increase awareness and utilization of the resource hub among educators, students, families, and community partners throughout the region.
• Integration of website analytics and reporting tools that allow agency to monitor website traffic, resource utilization, and user engagement.
• Development of website documentation, administrative procedures, and user guides to support long-term sustainability and maintenance of the website following project completion.
• Training of designated agency personnel on website administration, content updates, resource management, and basic troubleshooting.
• Ada and section 508 compliance for all website content, digital resources, templates, graphics, and deliverables.
• Must meet these standards to be accepted as final.
• Collaboration with agency staff and regional project partners through scheduled project meetings, milestone reviews, and design approvals.
• Completion of all project deliverables, training, transition activities, and asset transfers no later than September 25, 2026.