Marketing and Branding Services

The Vendor is required to provide to create comprehensive branded assets and develop marketing strategies that will increase public awareness of programs and services for the Authority.
- Provide to identify a marketing and branding firm that will partner with the Authority to create comprehensive branded assets and develop marketing strategies that will increase public awareness of programs and services for this new regional transportation organization.
- Branding & Graphic Identity Development
• Conducting a brand benchmarking analysis
• Recommending brand positioning and key messaging frameworks
• Developing logos, typography, color palettes, and design standards
• Establishing brand standards for consistent application across print, digital, and environmental media
• Providing ongoing advisory support to ensure brand consistency across all Communications
- Website & Digital Presence
• Conducting a usability and accessibility audit of like organizations
• Recommending and supporting website design and enhancements
• Advising on content strategy, navigation, and user experience
• Evaluating opportunities for mobile applications or mobile-responsive tools
• Developing a comprehensive digital strategy, including social media guidance
• Recommending approaches for integrating real-time information and customer tools.
- Advertising, Signage & Vehicle Graphics
• Developing an integrated advertising strategy across owned, earned, and paid media
• Advising on messaging, audience targeting, and performance metrics
• Designing or guiding development of signage, vehicle graphics, and wayfinding elements
• Recommending media placement strategies to increase reach and effectiveness
• Providing templates and standards for ongoing use by agency
- Public Relations
• Developing a proactive media relations strategy
• Advising on messaging for announcements, service changes, and major initiatives
• Drafting or supporting development of press materials and communications content
• Recommending strategies for social media engagement and storytelling
• Providing guidance on crisis and emergency communications planning
• Supporting coordination with media outlets and external stakeholders.
- Collaborative Marketing
• Identifying potential public and private sector partners
• Recommending strategies for joint marketing campaigns and promotions
• Advising on employer-based and institutional outreach initiatives
• Supporting development of programs that incentivize transit use
• Providing frameworks for ongoing partnership management