The Vendor is required to provide to manage, sell, and maintain advertising and naming rights across designated agency assets.
- Serve as the agency exclusive advertising sales partner, responsible for maximizing revenue, ensuring brand alignment, and maintaining the highest quality standards across all placements.
- Media Trade Value: Minimum of $200,000
- The corporate name or logo of tobacco or alcoholic liquor company or product, or legal gambling establishment or gaming service, may be used to advertise a separate product, service or event, otherwise acceptable for advertising under this policy provided such use does not promote the use or sale of tobacco or liquor, or gambling activities.
- The corporate name or logo of tobacco or alcoholic liquor company or product, or legal gambling establishment or gaming service, may be used to advertise a separate product, service or event, otherwise acceptable for advertising under this policy, provided such use does not promote the use or sale of tobacco or liquor, or gambling activities.
- In addition, advertising controversial issues can generate disputes among passengers, who are often a captive audience, which can impede the efficient operation of transportation services.
- Advertising containing hidden, obscured or disguised messages, which a reasonable adult person would perceive to relate to an impermissible topic, is not acceptable.
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