Strategic Planning Services

The Vendor is required to provide strategic planning services for the facilitation of organizational strategic objective development and creation of a tourism master plan with measurable achievable organizational goals for the next 3-5 years.
• Identify ways to boost economic resiliency through tourism from threats such as hurricanes, pandemics, etc.
• Identify the resources (staff, funding, management systems, partnerships, etc.) necessary to achieve the identified goals.
• Identify strengths, weaknesses, opportunities and threats faced by the highlands county both inside the organization and out.
• Review of current mission, vision, and goals.
• Any other metrics your firm has used in similar situations.
• Development of the overall strategic plan document which outlines the process, the goals and the reporting metrics.
• Provide consulting, research, report writing and presentation services to the highlands county as part of the development of the plan.
• Present the final plan to the highlands county board of directors and community leaders.
• Interview and survey the board, county and municipal leaders, staff members and consulting partners, and key stakeholders and influencers.
- Gap analysis and research
• Identify and assess gaps in the tourism, sports, ecotourism and nature-based assets, and cultural infrastructure to include identification of potential new or enhanced tourism demand generators and strategies to enhance attractions, events or assets to drive demand.
• Research should consider existing tourism assets in the area and what investments would drive the most demand to county and enhance the visitor economy.
• This work would incorporate not only primary research but also feedback from leaders, major stakeholders, visitors and residents.
• Final product should guide the on what capital investments it should make to grow the tourism market in county.
- Seasonal analysis
• Analysis of off-peak seasons and recommendations on how to boost off peak visitation.