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A government agency in South Carolina issued “Brand Awareness Services” (RFP). Solicitation MKTG-2294 closed on June 29, 2026. Eligibility: Only for USA Organization. Submissions via Online Portal.
The Vendor is required to provide to conduct a comprehensive statewide brand awareness, perception, and audience segmentation research initiative.
- Provide University with actionable insights regarding public awareness, perceptions, engagement, accessibility, and statewide impact.
- Research findings will be used to support strategic communications planning, enrollment initiatives, stakeholder engagement efforts, and future institutional branding activities.
- Research Planning
• Conduct project kickoff meetings.
• Collaborate with University stakeholders to refine research objectives.
• Develop research instruments and methodologies.
- Quantitative Research
• Design and administer a statistically valid statewide survey.
• Collect data from representative stakeholder audiences.
• Measure awareness, perceptions, accessibility, reputation, engagement, and institutional impact.
• Analyze results by geographic, demographic, and audience segments.
- Qualitative Research
• Conduct focus groups, interviews, or similar qualitative research activities.
• Explore audience motivations, barriers, perceptions, and opportunities.
• Develop findings that complement quantitative research results.
- Audience Segmentation
• Identify meaningful audience segments.
• Develop audience profiles and personas.
• Identify communication preferences, motivations, and barriers associated with each segment.
- Data Analysis and Reporting
• Analyze and interpret quantitative and qualitative findings.
• Identify key themes, trends, opportunities, and challenges.
• Provide strategic recommendations based on research findings.
Ask any question about the RFP and its amendments. Instantly surface schedules, deliverables, compliance items, evaluation criteria, and budget details with 100% source-backed answers.
Quick answers about deadlines, eligibility and submission for this solicitation.
No. This opportunity (MKTG-2294) closed on June 29, 2026. See similar open RFPs below.
A government agency in South Carolina. The buyer's contact and submission details are in the solicitation documents.
Only for USA Organization.
Submissions are accepted via Online Portal. Follow the instructions in the solicitation documents.
Questions and inquiries must be submitted by June 23, 2026.
Yes. After purchase, with a subscription or during a free trial, the RFPPlanet AI Assistant answers questions sourced from this RFP’s documents, such as requirements, evaluation criteria and key dates.
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